sugavus

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<channel>
	<title>sugavus</title>
	<link>https://sugavus.com</link>
	<description>sugavus</description>
	<pubDate>Thu, 12 Dec 2024 11:01:30 +0000</pubDate>
	<generator>https://sugavus.com</generator>
	<language>en</language>
	
		
	<item>
		<title>homepage</title>
				
		<link>https://sugavus.com/homepage</link>

		<pubDate>Thu, 12 Dec 2024 11:01:30 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/homepage</guid>

		<description>
	
We craft immersive&#38;nbsp;design and digital art direction — powered by AI and data.

︎

︎︎︎</description>
		
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	<item>
		<title>PORTFOLIO</title>
				
		<link>https://sugavus.com/PORTFOLIO-1</link>

		<pubDate>Mon, 07 Oct 2024 10:40:06 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/PORTFOLIO-1</guid>

		<description>
	
	
	</description>
		
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	<item>
		<title>ABOUT</title>
				
		<link>https://sugavus.com/ABOUT</link>

		<pubDate>Mon, 07 Oct 2024 10:40:03 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/ABOUT</guid>

		<description>
	
	
	︎Who We Are&#38;nbsp;

I’m Alba, founder of SÜGAVUS—a fully remote digital design studio specializing in performance-driven design and digital art direction. With over a decade of experience in Visual Design, Art Direction, and Marketing, I’ve collaborated with tech startups and agencies across Germany, Spain, and the USA to craft impactful digital experiences.


Founded in 2022 and based in Estonia, SÜGAVUS is a fully remote studio, enabling us to collaborate globally, stay agile, and push creative boundaries.︎ The Journey

SÜGAVUS was born from a desire to bring strategy-driven creativity to the digital world. I believe great design goes beyond aesthetics—it builds connections, tells stories, and drives real results. My mission is to help brands create digital experiences that are not only visually compelling but also meaningful and effective.


	🚀 Ready to take your brand to the next level? Explore our Services to see how we can turn your ideas into reality!

	
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	<item>
		<title>SERVICES</title>
				
		<link>https://sugavus.com/SERVICES</link>

		<pubDate>Wed, 11 Dec 2024 22:40:28 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/SERVICES</guid>

		<description>
	

sss
	

	This is what we do most—and do best. &#38;nbsp;


︎︎︎ Digital Art &#38;amp;&#38;nbsp;Creative Direction︎︎︎&#38;nbsp;Brand Storytelling for Digital Campaigns &#38;amp; Video Content

︎︎︎&#38;nbsp;Ad Campaign Design for Social Media︎︎︎ Video Editing for YouTube &#38;amp; Social Media 
︎︎︎&#38;nbsp;Multichannel&#38;nbsp; Marketing Campaigns
︎︎︎&#38;nbsp;Video Content Production

︎︎︎&#38;nbsp;Motion Graphics for Apps &#38;amp; Digital Experiences︎︎︎Performance Marketing Campaigns – Strategy, Design &#38;amp; Execution

︎ Want expert creative insights?
 We go beyond execution—our Creative Consulting services help brands refine their content strategy, storytelling, and performance-driven campaigns for maximum impact. [Discover our method here]


	Our approach: from idea to impact.&#38;nbsp;Great campaigns don’t happen by chance.&#38;nbsp; Our ︎ six-step process helps us turn insights into action, ensuring every project is strategic, creative, and results-driven.


︎
1. First Meeting &#38;nbsp;︎︎
We listen. Understanding  your goals, challenges, and vision is our priority.

	︎
2. Deep Analysis 
︎We break down your needs vs. wants and identify key opportunities by defining your audience.


	︎
3. First Drafts ︎
Creative concepts take shape, always guided by strategy.

	︎
4. Approvals &#38;amp; Refinements ︎
Your feedback is key to making sure we’re aligned.
	

	︎
5. Testing &#38;amp; Optimization︎
We ensure the campaign works before launch.
	︎
6. Campaign Follow-up &#38;amp; Feedback︎Communication doesn’t stop at launch! We analyze, adjust, and fine-tune based on real-world results.</description>
		
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	<item>
		<title>SWIPE goes LIVE</title>
				
		<link>https://sugavus.com/SWIPE-goes-LIVE</link>

		<pubDate>Mon, 07 Oct 2024 10:40:08 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/SWIPE-goes-LIVE</guid>

		<description>
	

	SWIPE GOES LIVE
Art Direction + Strategy + Visual Design
	We developed TikTok videos to promote the LOVOO dating app, focusing on its standout and very recognizable feature: the match game.
By blending this feature with popular TikTok trends, we crafted UGC-style content that resonated with the TikTok community. Specifically, we integrated dance challenges with the match game and UI Elements, highlighting the app's emphasis on fun, friendship, and meaningful connections.


&#60;img width="1080" height="3184" width_o="1080" height_o="3184" data-src="https://freight.cargo.site/t/original/i/4e57e99618e5883b3d896ce713ada123db8205e4a0a2aca584ca5430c026faaa/swipeGOESlive_tiktok-mockup03.jpg" data-mid="219316966" border="0"  src="https://freight.cargo.site/w/1000/i/4e57e99618e5883b3d896ce713ada123db8205e4a0a2aca584ca5430c026faaa/swipeGOESlive_tiktok-mockup03.jpg" /&#62;︎
Don’t make ads, make TikToksFor this campaign, we blended influencer marketing with branding by integrating influencers into the LOVOO ads, showcasing them as real users—not only of the dating app, but also as TikTok creators taking part in dance challenges. ALL-IN-ONE.


︎
Color Palette&#38;nbsp;We utilized a neon color palette in combination with the LOVOO color palette to infuse the ads with a fresh, modern, and impactful aesthetic and adapt the videos to the target audience in TikTok. Neon colors are known for their high energy and attention-grabbing qualities, making them particularly effective in digital advertising. ︎


imationss
&#60;img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6771d35de2bf4a49fd1e64a9e98b0baad19f4e86f290e3e5169248d6f227d610/swipegoeslive06.jpg" data-mid="219316939" border="0"  src="https://freight.cargo.site/w/675/i/6771d35de2bf4a49fd1e64a9e98b0baad19f4e86f290e3e5169248d6f227d610/swipegoeslive06.jpg" /&#62;
By combining these vibrant colors&#38;nbsp;🌈️&#38;nbsp; with engaging content, we crafted ads that authentically connected with viewers and effectively showcased the dynamic nature of the LOVOO app.


&#60;img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5d57fa06a4b8cfc1a863c71bbd3cd4453e3745f5d7d26e1bf17de05f389da1b6/2020-cw46-snap-swipeGOESlive-m-de.jpg" data-mid="219316956" border="0"  src="https://freight.cargo.site/w/675/i/5d57fa06a4b8cfc1a863c71bbd3cd4453e3745f5d7d26e1bf17de05f389da1b6/2020-cw46-snap-swipeGOESlive-m-de.jpg" /&#62;

&#60;img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f275fb2fd817bf05e42a4455cb224b1410f2e400b63954d5bb64e2a3a29b2d3c/swipegoeslive09.jpg" data-mid="219316942" border="0"  src="https://freight.cargo.site/w/675/i/f275fb2fd817bf05e42a4455cb224b1410f2e400b63954d5bb64e2a3a29b2d3c/swipegoeslive09.jpg" /&#62;

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Target Audience &#38;amp; Imagery


Our focus was on late Generation Z and early Millennials , effectively targeting an audience aged 18 to 30.&#38;nbsp;
To enhance relatability and engagement, we featured individuals from this demographic in our ads, ensuring the content resonated authentically with our  intended viewers.ded viewers.


	&#60;img width="366" height="650" width_o="366" height_o="650" data-src="https://freight.cargo.site/t/original/i/fb62e67c5d020dc8f65d62ef9f2ad83b5e677b737556476ec0675c4ab9d337ed/2020-cw46-snap-swipeGOESlive-m-de.gif" data-mid="219316954" border="0"  src="https://freight.cargo.site/w/366/i/fb62e67c5d020dc8f65d62ef9f2ad83b5e677b737556476ec0675c4ab9d337ed/2020-cw46-snap-swipeGOESlive-m-de.gif" /&#62;
	&#60;img width="366" height="650" width_o="366" height_o="650" data-src="https://freight.cargo.site/t/original/i/b752195ca02a8d62d0c2597d4917c1a89fd20004e3461f90ab7d45af9302b954/2020-cw46-snap-swipeGOESlive-w-de.gif" data-mid="219316955" border="0"  src="https://freight.cargo.site/w/366/i/b752195ca02a8d62d0c2597d4917c1a89fd20004e3461f90ab7d45af9302b954/2020-cw46-snap-swipeGOESlive-w-de.gif" /&#62;
</description>
		
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		<title>ICE CREAM</title>
				
		<link>https://sugavus.com/ICE-CREAM</link>

		<pubDate>Mon, 07 Oct 2024 10:40:12 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/ICE-CREAM</guid>

		<description>
	

	LOVE STARTSArt Direction + Visual DesignFacebook Campaign to promote the Dating App LOVOO.
Canvas, later rebranded as 'Instant Experience' ads, is a full-screen mobile ad format. This dynamic format combines multiple ad types into one, creating an interactive storytelling experience that enhances engagement and significantly boosts retention rates.


︎
1. The Call To ActionThe interactive experience begins in the Facebook feed with a video of a couple kissing.&#38;nbsp; This intriguing hook sparks curiosity and encourages viewers to take the next step into their love story.

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2929cd9a9ef5c7d8f270f22b316d837d2fc9b5834854c7c4063d66318aad69c7/love_starts-720p-1_1.gif" data-mid="229293445" border="0"  src="https://freight.cargo.site/w/600/i/2929cd9a9ef5c7d8f270f22b316d837d2fc9b5834854c7c4063d66318aad69c7/love_starts-720p-1_1.gif" /&#62;


︎2. The main characters
Meet Daniel and Julia, the heart of this story. We created these characters to feel real and relatable—encouraging a genuine emotional connection with the audience.


&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0ae726bd3b1f7b8dd17138bb37af5002b6f73eb92ab932852942fdd6b89fbe71/Profile_Daniel_Julia_2.jpg" data-mid="229292959" border="0"  src="https://freight.cargo.site/w/1000/i/0ae726bd3b1f7b8dd17138bb37af5002b6f73eb92ab932852942fdd6b89fbe71/Profile_Daniel_Julia_2.jpg" /&#62;


︎3. The Story
It all unfolds with an interactive cityscape. As viewers tilt and move their device, they explore the scene—and this is where the magic begins.

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/811531f1bd56919339b23b15239f054a61b7c7dc8b22b2c653729752091db31d/thumb-1.jpg" data-mid="229242520" border="0"  src="https://freight.cargo.site/w/1000/i/811531f1bd56919339b23b15239f054a61b7c7dc8b22b2c653729752091db31d/thumb-1.jpg" /&#62;
&#60;img width="3266" height="1920" width_o="3266" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f649fccf1cb6960a0817eab64de183d4b41e21fd45eb09ce037796d6dccbb6f5/02_PANORAMA-----Berlin_en.png" data-mid="229271427" border="0"  src="https://freight.cargo.site/w/1000/i/f649fccf1cb6960a0817eab64de183d4b41e21fd45eb09ce037796d6dccbb6f5/02_PANORAMA-----Berlin_en.png" /&#62;


︎4. A Familiar SparkAs you scroll down, new elements unfold—drawing you deeper into the story. Suddenly, the experience takes a playful turn: the interface shifts into something instantly recognizable—a dating app.They match. They start chatting. The story begins to bloom and the viewer takes part on it till the end, where the call to action is displayed.


&#60;img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/a4b3be01398c3353798fcfe68b6971d821d8df55f647abac8867e137526ad18b/love_starts_chat.gif" data-mid="229293551" border="0"  src="https://freight.cargo.site/w/700/i/a4b3be01398c3353798fcfe68b6971d821d8df55f647abac8867e137526ad18b/love_starts_chat.gif" /&#62;
&#60;img width="1080" height="640" width_o="1080" height_o="640" data-src="https://freight.cargo.site/t/original/i/d3b3bfd76af8a2316028ce1099296f656b73943ddb84fcb1d26a1a54da29182c/3cfaa4_fde2b8e017be4dd79835549a4ce889c9-mv2.png" data-mid="219316969" border="0"  src="https://freight.cargo.site/w/1000/i/d3b3bfd76af8a2316028ce1099296f656b73943ddb84fcb1d26a1a54da29182c/3cfaa4_fde2b8e017be4dd79835549a4ce889c9-mv2.png" /&#62;
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&#60;img width="1080" height="640" width_o="1080" height_o="640" data-src="https://freight.cargo.site/t/original/i/0db6d9a08e8cbc197d086976883f480f544ee92a9b921c1ec9557eb59d5d7a6c/3cfaa4_c83fe443fba74236a9b496295ba3ed52-mv2.gif" data-mid="219316971" border="0"  src="https://freight.cargo.site/w/1000/i/0db6d9a08e8cbc197d086976883f480f544ee92a9b921c1ec9557eb59d5d7a6c/3cfaa4_c83fe443fba74236a9b496295ba3ed52-mv2.gif" /&#62;


&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9fbb044947f44b77dba2ee7a3355955fab7b548cc610d1917ebc82f735a47bd0/3cfaa4_5a15625324e94546af34196d6b80c9ec-mv2.gif" data-mid="219316972" border="0"  src="https://freight.cargo.site/w/800/i/9fbb044947f44b77dba2ee7a3355955fab7b548cc610d1917ebc82f735a47bd0/3cfaa4_5a15625324e94546af34196d6b80c9ec-mv2.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/3d67cfb7d5740e2d4fc80dacb83275c838cdb5ca3990e4f20c51644eb243d19b/ice-cream02-loop.gif" data-mid="219316974" border="0"  src="https://freight.cargo.site/w/800/i/3d67cfb7d5740e2d4fc80dacb83275c838cdb5ca3990e4f20c51644eb243d19b/ice-cream02-loop.gif" /&#62;

</description>
		
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	<item>
		<title>Lingokids Trailer</title>
				
		<link>https://sugavus.com/Lingokids-Trailer</link>

		<pubDate>Tue, 10 Dec 2024 22:21:18 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/Lingokids-Trailer</guid>

		<description>
	
	
	Lingokids YouTube TeaserVideo Edition + Art Direction + Motion Graphics


Lingokids is a leading English-learning app with a strong presence on YouTube. We created this YouTube teaser in collaboration with the in-house Marketing &#38;amp; Design Teams to promote the main channel while also inviting families to discover the app.
 The video showcases fun content, lovable characters, and an engaging, play-based learning method—all brought to life through a dynamic combination of voiceover and music.

	
🎬 Landscape Format – Ideal for YouTube, Vimeo &#38;amp; widescreen viewing!

d︎


📱 Portrait Format – Perfect for Shorts, Reels, TikTok &#38;amp; more!

	
	︎︎︎︎︎︎︎︎︎︎

&#60;img width="780" height="1689" width_o="780" height_o="1689" data-src="https://freight.cargo.site/t/original/i/89233eb2d2ce88270a3ff03d216231136f92ca67c54c8f3618c39704b54be28d/Lingokids_trailer_portrait_FEED.jpg" data-mid="229231879" border="0" data-scale="84" src="https://freight.cargo.site/w/780/i/89233eb2d2ce88270a3ff03d216231136f92ca67c54c8f3618c39704b54be28d/Lingokids_trailer_portrait_FEED.jpg" /&#62;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/dc4f2bc7e4d984fb30f959961074b4ee245cca1631752451c8a92e24aa6eaa99/Lingokids_trailer_portrait_SHORTS.jpg" data-mid="229231917" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/dc4f2bc7e4d984fb30f959961074b4ee245cca1631752451c8a92e24aa6eaa99/Lingokids_trailer_portrait_SHORTS.jpg" /&#62;&#60;img width="752" height="1468" width_o="752" height_o="1468" data-src="https://freight.cargo.site/t/original/i/44f9d86365b4e7b724dffb44f8c0cc6c819984544fe5d8099804f58ff10f051e/Lingokids_trailer_portrait_reels.png" data-mid="229231804" border="0" data-scale="85" src="https://freight.cargo.site/w/752/i/44f9d86365b4e7b724dffb44f8c0cc6c819984544fe5d8099804f58ff10f051e/Lingokids_trailer_portrait_reels.png" /&#62;SS&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/64782fabfb07b4deb6fe82d47225b87b197c8bf4d43344336a5ab6af3465836f/Lingokids_thumbnail_trailer_youtube_2024.gif" data-mid="223188369" border="0"  src="https://freight.cargo.site/w/400/i/64782fabfb07b4deb6fe82d47225b87b197c8bf4d43344336a5ab6af3465836f/Lingokids_thumbnail_trailer_youtube_2024.gif" /&#62;
</description>
		
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	<item>
		<title>Lingokids OUTRO</title>
				
		<link>https://sugavus.com/Lingokids-OUTRO</link>

		<pubDate>Mon, 07 Oct 2024 10:40:13 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/Lingokids-OUTRO</guid>

		<description>
	Lingokids OutroArt Direction +&#38;nbsp;Motion graphics 
	
Lingokids is a leading English-learning app with a strong presence on YouTube.


This video was created as an outro for one of the main channels, aiming to showcase the Lingokids universe and all the channels that represent the brand's content.
	

</description>
		
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	<item>
		<title>Love Stories</title>
				
		<link>https://sugavus.com/Love-Stories</link>

		<pubDate>Mon, 07 Oct 2024 10:40:31 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/Love-Stories</guid>

		<description>
	

	LOVESTORIESDesign + Art Direction
	I’ve created a serie of interactive ads creating a storytelling which mixes technology and emotions. The ads show different scenarios which conclude with two persons who meet each other with the app.
	

These ads show some of the main features as a key element to describe the product and show the viewer different storytellings.&#38;nbsp;
&#60;img width="1920" height="2358" width_o="1920" height_o="2358" data-src="https://freight.cargo.site/t/original/i/20dd97aa02b08ec33f37ff4bc0cb2478c647a02ee55cd9321465988af42b2db3/lv-mpa-lovestories-bestpicks.jpg" data-mid="219317145" border="0"  src="https://freight.cargo.site/w/1000/i/20dd97aa02b08ec33f37ff4bc0cb2478c647a02ee55cd9321465988af42b2db3/lv-mpa-lovestories-bestpicks.jpg" /&#62;


Best Picks and Chat are very recognizable features of the LOVOO app. These were used in the previous Ads as a start point of the storytelling to make the message more clear.
&#60;img width="1080" height="3268" width_o="1080" height_o="3268" data-src="https://freight.cargo.site/t/original/i/5aaa283861d461a619d9ea74de1aee41a52fef7b55c5fc1e4d94ed4110b7618c/other-love-stories_large.jpg" data-mid="219317149" border="0"  src="https://freight.cargo.site/w/1000/i/5aaa283861d461a619d9ea74de1aee41a52fef7b55c5fc1e4d94ed4110b7618c/other-love-stories_large.jpg" /&#62;


</description>
		
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	<item>
		<title>FIND THAT</title>
				
		<link>https://sugavus.com/FIND-THAT</link>

		<pubDate>Mon, 07 Oct 2024 10:40:19 +0000</pubDate>

		<dc:creator>sugavus</dc:creator>

		<guid isPermaLink="true">https://sugavus.com/FIND-THAT</guid>

		<description>
	

	FIND THATConcept + Design + Art Direction
	Performance Marketing campaign created to advertise the dating app LOVOO. Main goal was to attract specially female users, for that we use colourful, fresh and positive images with a little touch of romance.

The ad campaign was created in various formats and running in different Channels such as Facebook, Instagram and Google.

	
&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/06a7f19c2e67033b2d045d6d2af16c787db0572d10094f995009935db9014244/lovoo-carousel-findTHAT.jpg" data-mid="219317030" border="0"  src="https://freight.cargo.site/w/1000/i/06a7f19c2e67033b2d045d6d2af16c787db0572d10094f995009935db9014244/lovoo-carousel-findTHAT.jpg" /&#62;
&#38;nbsp;&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/ddf9a9e5bc9811492f500eeae7e5e1e4fa38e863b0d57981f6e77b94660a77ae/Find-that-high.gif" data-mid="219317031" border="0"  src="https://freight.cargo.site/w/739/i/ddf9a9e5bc9811492f500eeae7e5e1e4fa38e863b0d57981f6e77b94660a77ae/Find-that-high.gif" /&#62;


</description>
		
	</item>
		
	</channel>
</rss>