TOCADA

Brand + Digital Strategy + Creative Direction

TOCADA is a headwear brand based in Berlin. They make headpieces such as turbancaps, headbands and bandanas. Their corporate image must reflect their positive, dynamic and rebelious charachter. The logo is based on one of their musas: Carmen Miranda. 

Instagram Reels:

TOCADA really focus on User Engagement by entertaining with fun and wild visuals wich cshows the charachter of the brand. Some of this content goal is to show viewers how cool is the wear a headpiece and how it can change your attitude.