SWIPE GOES LIVE
Art Direction + Strategy + Visual Design
We developed TikTok videos to promote the LOVOO dating app, focusing on its standout and very recognizable feature: the match game.
By blending this feature with popular TikTok trends, we crafted UGC-style content that resonated with the TikTok community. Specifically, we integrated dance challenges with the match game and UI Elements, highlighting the app's emphasis on fun, friendship, and meaningful connections.
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Don’t make ads, make TikToks
For this campaign, we blended influencer marketing with branding by integrating influencers into the LOVOO ads, showcasing them as real users—not only of the dating app, but also as TikTok creators taking part in dance challenges. ALL-IN-ONE.
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Color Palette
We utilized a neon color palette in combination with the LOVOO color palette to infuse the ads with a fresh, modern, and impactful aesthetic and adapt the videos to the target audience in TikTok. Neon colors are known for their high energy and attention-grabbing qualities, making them particularly effective in digital advertising. ︎
imationss
By combining these vibrant colors 🌈️ with engaging content, we crafted ads that authentically connected with viewers and effectively showcased the dynamic nature of the LOVOO app.
Target Audience & Imagery
Our focus was on late Generation Z and early Millennials , effectively targeting an audience aged 18 to 30.
To enhance relatability and engagement, we featured individuals from this demographic in our ads, ensuring the content resonated authentically with our intended viewers.
ded viewers.
