TIKTOK Native Ads
Motion Design + Art Direction
“Don’t make ads, make tiktoks”. Try to merge your product with real content of the platform so you can create more realistic experiences and engage the viewers in your storytelling.
Tiktok love challenges, trends and all kind of material wich interact with the users and go viral. These trends integrated in your ads will definitely have a very positive impact in the performace.
01. Find
This influencer online campaign was specially created for tiktok to attract new users to LOVOO by showing the different things you can find in the app such as: new friends, dates, live feature, etc.
02. Reaction
For this campaign we used the #duet trend. You basically part the screen in two different scenarios aligned in the vertical center of the screen to drive viewer’s attention where the action is ocurring. This Trend is basically about to show the reaction of the person on the left side to the content on the right side of the screen.
This visuals go of course with sound effects to create a more realisitc and vivid ad experience.
This is how the ads are displayed on tiktok.
To create an effective layout it’s important to keep in mind all the elements displayed by the platform such as buttons, profile image or call to action and integrate them into your storytelling.
