LOVE STARTS
Art Direction + Visual Design
Facebook Campaign to promote the Dating App LOVOO.
Canvas, later rebranded as 'Instant Experience' ads, is a full-screen mobile ad format. This dynamic format combines multiple ad types into one, creating an interactive storytelling experience that enhances engagement and significantly boosts retention rates.
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1. The Call To Action
The interactive experience begins in the Facebook feed with a video of a couple kissing. This intriguing hook sparks curiosity and encourages viewers to take the next step into their love story.
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2. The main characters
Meet Daniel and Julia, the heart of this story. We created these characters to feel real and relatable—encouraging a genuine emotional connection with the audience.
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︎3. The Story
It all unfolds with an interactive cityscape. As viewers tilt and move their device, they explore the scene—and this is where the magic begins.
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4. A Familiar Spark
As you scroll down, new elements unfold—drawing you deeper into the story. Suddenly, the experience takes a playful turn: the interface shifts into something instantly recognizable—a dating app.
They match. They start chatting. The story begins to bloom and the viewer takes part on it till the end, where the call to action is displayed.
