Campaign created to promote the dating app LOVOO.
The concept revolves around showcasing key app features to engage potential users. By using the map as the central graphic element, the video creates a sense of immediacy—happening “here and now”—which strongly resonates with viewers.
While the map may not seem like the most visually striking element, its performance has proven highly effective, with impressive CTR rates. The balance between digital and real-world interaction is achieved by incorporating pins that reveal users popping up and looking directly at the camera, making the experience feel personal and dynamic.
